Sunshine Kingdom
Sunshine Kingdom
Sunshine Kingdom

曉陽成立于2014年,概念源于当年正在经营T恤生意的Aesos。由于他的T恤设计都是原创的,所以很受游客的欢迎。而Aesos就从其中一个T恤的设计中获得启发,衍生了“榴莲咖啡馆”的想法。当Aesos把想法分享时,朋友们都非常认同,都说这是一个很棒的想法,能吸引爱好土特产的客户,尤其是到马来西亚的游客。Aesos深谙,榴莲在中国越来越受欢迎,而生产榴莲产品将会成为一个风口行业。

Aesos也是一位品牌营销专家,当有了这个理念之后,他想起了在零售管理有十多年经验的朋友Eddie Wong,再协同另两位朋友组成了创业团队。2014年3月,榴莲咖啡馆在吉隆坡中央艺术坊正式开业,专营各类榴莲食品。

The Company was formed in 2014 based on an idea envisaged by Aesos Lai who was in the T-Shirt design business. The idea of a “Durian Kafe” (a durian down-stream retail outlet), was mooted from a concept derived from one of his T-shirt designs which was popular as a souvenir amongst tourists. Aesos was encouraged by a close friend who told him that the “Durian Kafe” concept will appeal to people who like something unique, durian-related food items, and another friend told him that the next “BIG” thing is Durian which is getting popular amongst Chinese tourists from mainland China.

With this conviction, Aesos (who is strong in Branding and Marketing) invited Eddie Wong (who is a specialist in Retail and Operations and has more than ten years experience in managing retail outlets) to set-up Durian Kafe along with two other friends (Sashtri the designer, and Kaycee the Sales and PR person). In March 2014, Durian Kafe was set up in Central Market with products sourced from suppliers.

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