The Company was formed in 2014 based on an idea envisaged by Aesos Lai who was in the T-Shirt design business. The idea of a “Durian Kafe” (a durian down-stream retail outlet), was mooted from a concept derived from one of his T-shirt designs which was popular as a souvenir amongst tourists. Aesos was encouraged by a close friend who told him that the “Durian Kafe” concept will appeal to people who like something unique, durian-related food items, and another friend told him that the next “BIG” thing is Durian which is getting popular amongst Chinese tourists from mainland China.
With this conviction, Aesos (who is strong in Branding and Marketing) invited Eddie Wong (who is a specialist in Retail and Operations and has more than ten years experience in managing retail outlets) to set-up Durian Kafe along with two other friends (Sashtri the designer, and Kaycee the Sales and PR person). In March 2014, Durian Kafe was set up in Central Market with products sourced from suppliers.